Our Children MUST Matter

💔 The Birth of This Collection

The King’s Treasury began with a broken heart.

A heart shattered by the magnitude, the horror, and the rising acceptance of child abuse, neglect, exploitation, and trafficking.
We could not ignore it.
We could not tolerate it.
And we refused to remain silent any longer.

This is where the “Our Children Must Matter” Collection was born — from sorrow, from outrage, and from a fierce conviction that silence is no longer an option.

Our hearts break repeatedly as we watch what is happening to children and women in this country and around the world. Headlines expose the depravity of humanity — across every ethnicity, every status level, every background. Evil has no boundaries.

And the most shameful tragedy is this:
We live in a country that claims 85% Christianity, yet so many are not walking like Christ, nor living lives that reflect His heart for the vulnerable.

What Jesus Says About Harming Children

Jesus did not speak softly about this issue.
He spoke directly, forcefully, and unapologetically.

Matthew 18:6 / Mark 9:42 - “Whoever causes one of these little ones who believe in Me to stumble, it would be better for him to have a millstone fastened around his neck
and be drowned in the depths of the sea.”

Luke 17:2 - “It would be better… to be thrown into the sea than to harm one of these little ones.”

God is fierce in His protection of children.
And if it matters that much to Him — it MUST matter to us.

The Alarming Reality (And Why We Must Act)

We cannot claim to love God and turn a blind eye to the slaughter of innocence.

Child Abuse in America:

  • 1 in 4 children experience abuse or neglect
  • 78% suffer neglect
  • 18% suffer physical abuse
  • 9% are sexually abused
  • Homicide is the 2nd leading cause of death in children under age one
  • Infants have the highest victimization rate: 21 per 1,000

Human Trafficking:

  • In 2022, 91% of those prosecuted for human trafficking were male
  • 95% were U.S. citizens
  • An estimated 100,000 to 293,000 children are at risk of commercial sexual exploitation
  • The average age of entry into prostitution/pornography is 12 years old
  • Homeless and runaway youth are prime targets

Right now — TODAY — thousands of women and children are raped, abused, sold, beaten, and discarded in countries across the world.
This is not entertainment.
This is not a “lifestyle.”
This is not for the wealthy to exploit the vulnerable.

This is pure evil.
And God is watching.

A Nation That Fails Its Children Is Destroying Its Future

A country that refuses to protect its children participates in its own destruction.
Children are the seed of generations.
When the seed is harmed, the harvest is devastated.

We should be appalled.
We should be outraged.
We should be moved to action.

And we will do whatever part God gives us — to help, to advocate, to support, and to stand for the women and children who have been abandoned in their suffering.

Why This Collection Matters

The “Our Children Must Matter” Collection is a prophetic protest.
A declaration that:

  • We refuse to look away.
  • We refuse to be silent.
  • We refuse to allow evil to run unchecked.
  • We refuse to let innocence be treated as disposable.

This collection is for those who believe protection is non-negotiable.
That advocacy is Christ-like.
And that every child carries the image of God.

You may never buy a product from this collection — and that’s okay.

But please do something:

Pray.
Give.
Support.
Speak up.
Stand up.
Protect a child.

Be a voice where others have none.

Our children are looking to us for love, for safety, and for justice.
We have failed them as a society — but we do not have to continue failing them.

Now is the time to rise.
Because our children MUST matter.