Our Children Must Matter

The “Our Children Must Matter” Collection is more than apparel — it is a cry from the heart and a call to the conscience. It advocates for the rights, protection, and dignity of children everywhere. This line includes t-shirts, hoodies, sweatshirts, and accessories created with one message in mind:

Our children — of every race, every region, every community — MUST matter. Every day. Everywhere.

The King’s Treasury is committed to this mission. 25% of all profits from this collection will go directly to organizations that protect, support, and fight for children.

Because this isn’t fashion.
This is warfare.
This is advocacy.
This is a stand.

Read our declaration and promise